Gideon, the owner of Atlas Farm, grew up in a suburban environment but fell in love with food systems while studying Ecology at the University of Michigan. Gideon said he “got hooked with farming because it is such a fundamental connection between people and their environment.” After graduating with a Masters degree in Plant and Soil Sciences from UMass Amherst, Gideon decided to start a small market garden on just over two acres of land. According to Gideon, his operation “grew from there and took off.” The farm is now 95 acres large, has a market share, a farm store, and sells to Whole Foods, UMass Dining, and many small local businesses. This is UMass Dining's first season working with Atlas Farm and is currently sourcing thier kale and romaine.
Eating foods that are not in season often requires the use of GMOs, pesticides, excessive energy, and thousands of food miles. That being said, seasonal foods can be quite inaccessible, especially for people without the money and resources to decide where their food comes from. However, Gideon mentioned that there are many resources in the Pioneer Valley for people who do have the ability and motivation to eat locally and seasonally all year round. Gideon explained that, “As a society we are used to eating whatever we want at any time of the year. If people want to eat sustainably, I would encourage [them] to modify their diets.” There are many farmers like Gideon that provide local winter produce. Additionally, local milk, eggs, cheese, and meat are available year round. Other ways to eat locally during the off-season is by attending winter Farmer’s Markets, and preserving, pickling, drying, or freezing food.
Visit Atlas Farm's website for more information about their farm store, events, and products.